Log has written
SATURDAY, NOVEMBER 28, 2009 11:51 PM IST
BBDO India
  
Wish I had made this ad... | Great idea, very 1980s
  08:10 PM | June 22,2009
Great idea of marrying the free gold offer with the king of bling. Bling is king, bling is king, bling is king!
What are the purchase triggers being used in ads?
  08:56 AM | August 01,2008
Creative directors pick popular emotional hooks used to persuade viewers to  buy in good and inflationary times
Ad Pie | Search for a match reaches fever pitch
Anushree Chandran  11:51 PM | May 25,2008
Companies routinely invite pitches from ad and media agencies at the start of a fiscal year but the competition is more intense this year as economic volatility, plateauing sales and the slowdown in the US economy force a rethink
Corporate Ladder | The rise of the ‘creative’ CEO
Anushree Chandran  12:11 AM | January 21,2008
More chiefs of the creative function are now taking charge of ad agencies, indicating a larger change in advertising itself and the rapid globalization of the business
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