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Ishita Russell 10:54 PM | September 06,2009
The firm is defying the conventional wisdom of converting cable TV customers in urban areas
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Vidhya Sivaramakrishnan 09:23 PM | July 23,2009
About 90% of the money raised would be used to import set-top boxes
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P.R. Sanjai and Anushree Chandran 12:21 AM | June 22,2009
The DTH service provider is in talks with channels to acquire broadcast rights for popular TV shows
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Reuters 03:11 PM | June 16,2009
Sponsors had paid between Rs270,000 to Rs400,000 for a mere 10 seconds with most of the commercial spots sold out weeks before the event began
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Anushree Chandran 10:33 PM | June 15,2009
TV ratings provider aMap will use a new method to measure viewing habits in 1,500 homes nationwide
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Viewpoint | Anand Halve 12:27 AM | April 15,2009
Cliches help to convey a lot in a moment…but it takes a twist to them to ensure an ad stays with you long after the moment is over
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PTI 04:54 PM | February 19,2009
Sony has now appointed Man Jit Singh, as chairman of the board of Multi Screen Media, to assume Dasgupta’s CEO duties on an interim basis
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11:38 PM | February 13,2009
The IPL has sought explanation from Sony on the alleged violation of the first rights for on-air sponsorship to Reliance ADA Group firm BIG TV
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Anushree Chandran 09:41 PM | November 26,2008
Firms are putting new launches, expansion on hold indefinitely, and are trimming existing offerings and staff
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Vidhya Sivaramakrishnan 01:00 AM | November 04,2008
The investment is part of a target to add 2 million subscribers annually over that period
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Gouri Shah 01:52 AM | September 24,2008
The ad is a montage of people demonstrating that if you don’t have the biggest, it’s not worth having it at all
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Sruthijith K.K. and R. Jai Krishna 11:05 PM | August 20,2008
Advantages such as a large customer base will only somewhat smoothen their entry into an industry characterized by high customer acquisition and marketing costs
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PTI 07:42 PM | August 20,2008
The first channel will be launched in the next three months and remaining 19 channels will be up in the next one year
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01:12 PM | August 17,2008
The company is deploying MPEG4 technology compared to MPEG2 used by other DTH operators; will enable Big TV to offer 240 channels vs 160 channels offered on MPEG2 Platform
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