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Priyanka Mehra 08:51 PM | April 13,2009
ITC used the concept of ‘crowdsourcing’—inviting end-users to give its snack brand an identity
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01:08 PM | February 12,2008
Wins Fiat’s Grande Punto & Linea Sedan creative accounts worth Rs90 crore combined
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Priyanka Mehra 11:58 PM | February 03,2008
Sheer numbers, yes, but marketers are paying attention to young Indians for other reasons too—they’re trendsetters, have more buying power and are open to new ideas
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Anushree Chandran 12:11 AM | January 21,2008
More chiefs of the creative function are now taking charge of ad agencies, indicating a larger change in advertising itself and the rapid globalization of the business
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11:53 PM | January 15,2008
This week’s buzz on ad and media folks
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Livemint.com 04:12 PM | January 15,2008
Radico Khaitan moves Rs25 crore account from Bates David Enterprise to Saatchi; CavinKare goes Grey for Fairever
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