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Rasul Bailay 10:30 PM | October 06,2009
Old name ‘not inspiring’ enough, says executive; corporate identity more in alignment with new brand
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Samar Srivastava 11:23 PM | October 05,2009
The brand will be licensed by The Beanstalk Group, which is responsible for all of Ford’s brand licensing worldwide, to Licence India
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PTI 02:51 PM | September 28,2009
The major challenges include brand’s deliverance on promise following which if the resulting customer-experience is positive and reassuring, than the brand succeeds
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Saabira Chaudhuri 03:54 PM | September 25,2009
Twitter, like any social media tool, can get you into hot water if you don’t know what’s acceptable. We bring you a basic guide to best practices for using Twitter
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PTI 05:16 PM | September 21,2009
Emami group director said, the image makeover is being done to give Zandu a new look and more punch
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PTI 03:36 PM | September 04,2009
Qouting an AC Nielsen study, Reckitt Benkiser chairman and managing director Chander Mohan Sethi said the brand right now is around Rs900 crore
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10:50 PM | August 17,2009
Rated the best on-air advertisement in July, the Cello Pin Point pen ad had some help from cricketer M.S. Dhoni. The ad scored 73 on the ad reach index, with a brand recall of 93%
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Santosh Desai, CEO, Future Brands 09:19 PM | August 17,2009
Not satisfied with making a large number of commercials for their own brand, some of them admittedly outstanding, it seems that Airtel has now diversified into making ads for its competitors
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PTI 05:27 PM | June 26,2009
It is the only white cement company to be conferred Superbrand status
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Vidhya Sivaramakrishnan 07:17 PM | June 23,2009
“People here never look at only jobs. A job is assured as far as PSG is concerned. They look for high-profile companies. Students look at jobs from three parameters—profile matching, brand and pay”
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C.R. Sukumar and K. Raghu 12:30 AM | June 22,2009
Mahindra Satyam brand would be based on values of good corporate citizenship, professionalism, quality focus, and the dignity of the individual
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PTI 03:51 PM | June 02,2009
Anand Sharma says the ‘misunderstanding’ on FDI being allowed indirectly in multi-brand retail ‘is not well placed at all’
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Satish John 11:16 PM | April 12,2009
In an interview, managing director of Marico Ltd, Harsh Mariwala discusses his passion for brand building, succession plan and takeover strategy, among other business plans
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Baiju Kalesh 09:25 PM | April 01,2009
The firm plans to create a new logo, seeks to be a separate entity without diluting Bajaj group’s brand
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View Point | Ramesh Jude Thomas 09:19 PM | December 16,2008
It is only over this period that brands began asserting their independent role as wealth creators
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