Log has written
SUNDAY, NOVEMBER 29, 2009 11:07 AM IST
Brand building
  
Building brands and creating company personas
Jane Schulte  02:11 PM | November 06,2008
Branding maybe an overused word, but it still is vital in developing a successful company, in building strong associations and in bringing people back
Outdoor media players use their own medium to be heard, seen
Gouri Shah  12:51 AM | August 20,2008
Growing competition and restrictive laws force companies to use hoardings to build their own brands
Ignorance is bliss? It may also be rational
Driver’s seat | Praveen Aggarwal and Rajiv Vaidyanathan  10:24 PM | June 22,2008
The theory of rational ignorance dictates that for a person to justifiably expend that time and effort in collecting additional information, the value of that information has to outweigh the costs of collecting it
Spice Mobiles to spend Rs100 cr on brand building
  11:38 AM | May 04,2008
The company is also planning to launch a sub-$20 GSM handset to target the entry level users of mobile phones
PR industry to battle attrition and grow to $6bn by 2010
livemint.com  03:29 PM | March 10,2008
Lure of better salaries, leadership crisis and inability to grasp client needs is putting pressure on the PR industry but it is unlikely to be fazed, given the demand for image management and PR
India the new Asian hub as ad agencies rule the pitch
Marion Arathoon and Anushree Chandran  01:32 AM | August 22,2007
Clients are discovering significant cost efficiencies in sourcing their requirements out of India
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