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TUESDAY, NOVEMBER 24, 2009

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StanChart ranked 5th among UK brands, 15th in fin serv brands PTI 05:30 PM \| May 08,2009 The Standard Chartered brand performed better relative to its global peers, showing the strength of the brand in upholding business performance during a period of unprecedented market turbulence FIND MORE ARTICLES ON: Standard Chartered UK BrandZ Brand value
Building the brand of the men, and woman, who would be PM 01:28 AM \| April 01,2009 Mint spoke with executives of three advertising agencies on how they would build the brands of the two men and the woman who aspire to run the country FIND MORE ARTICLES ON: Business of election General election Campaigning Manmohan Singh LK Advani Mayawati BJP Congress BSP Brand value Advertising
A Fendi or a Hermes is just a status symbol in India Santosh Desai 05:46 AM \| November 29,2008 Being grounded in scarcity and having a stable source of identity make the Indian respond to luxury with greater caution FIND MORE ARTICLES ON: Luxury Brand Brand value Consumers Fashion Style Economy
Yes, you can go green and not sacrifice luxury The Good Life \| Shoba Narayan 12:38 AM \| November 28,2008 After all, the money I spend on a designer blouse could educate my maid’s children for a year FIND MORE ARTICLES ON: Luxury Brand Brand value Eco-luxury Linda Loudermilk Edun Delano Collection Fashion Style
Let’s celebrate quality Pursuits \| Vir Sanghvi 12:36 AM \| November 28,2008 These days, alas, luxury is about spending large amounts of money to promote industrial products FIND MORE ARTICLES ON: Luxury Brand Brand value Retail Designer label Fashion Style
Do you ‘need’ a Jimmy Choo? Christina Binkley / The Wall Street Journal 11:24 PM \| November 27,2008 After years of gluttonous shopping, forgoing our wants feels virtuous, like using up leftovers FIND MORE ARTICLES ON: Luxury Brand Brand value Timex Rolex
The rich elite will always live the lifestyle they’re used to Tarun Tahiliani 11:00 PM \| November 27,2008 Foreign luxury brands don’t have a complete product range to fulfil our local needs and wants FIND MORE ARTICLES ON: Luxury Brand Brand value Retail Designer label Fashion Style
Evaluating brand value in an intangible environment View Point \| Ramesh Thomas 09:58 PM \| September 30,2008 A significant benefit of applying the financial accounting standards for brands is the opportunity to construct a value contribution model FIND MORE ARTICLES ON: Brand value Procter and Gamble Co.GE GDP Tetley Jaguar and Land Rover
Marketing the Olympic heroes Priyanka Mehra 11:08 PM \| September 07,2008 Despite India’s wins in shooting, boxing and wrestling at the Beijing Olympics, marketing and advertising professionals remain sceptical about the sustainability of these games. They say a culture of sports has to be built up first. FIND MORE ARTICLES ON: Cricket Shooting Boxing Wrestling Tennis Beijing Olympics Brand value
How will inflation hit brand value? Marion Arathoon 10:41 PM \| July 08,2008 Four of the world’s leading marketing and branding experts talk to Mint about how advertising, branding and brand values in India could be affected by rising inflation and ebbing consumer confidence. FIND MORE ARTICLES ON: Inflation Advertising Brand value Consumer confidence Al Ries Jack Trout David Haigh John Philip Jones
Ad stretches need to heed mother brand’s core values Anushree Chandran 12:26 AM \| December 19,2007 Experts say extensions are most successful where the functional benefits of products remain alike or the same FIND MORE ARTICLES ON: Brand value Nestle M.G. Parameswaran UB Group Leo Burnett
The brands didn’t start the fire, but they sure have to put it out Marion Arathoon 01:22 AM \| August 24,2007 Both Nokia and Mattel are not only recalling problem product lines globally, but are also taking steps to help consumers get help FIND MORE ARTICLES ON: Nokia Ford Brand value