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Noam Cohen / NYT 10:45 PM | July 19,2009
Businesses once feared that if their product name became a verb, then it would lose its individual identity
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Vijaya Rathore 12:30 AM | July 02,2009
Across the world, China and India are the two countries that have a special status for Philips
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Tanvi Shukla / CNBC-TV18 12:30 AM | June 11,2009
To keep the team brand alive, Rajasthan Royals plans to open sports cafes, separate merchandise stores and even organize events in the off season
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PTI 12:37 PM | June 09,2009
The search engine, which has a monopoly position in India, is also looking at hiring here to strengthen its brand advertising revenue stream which is a new growthdriver
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Vijaya Rathore and Priyanka Mehra 08:36 PM | May 04,2009
There is no better time than a slowdown to breathe fresh life into brands and consolidate markets so that a company is in a position of strength when the economy recovers
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Paul Temporal 11:25 PM | October 12,2008
Firms haven’t done it so far but branding is the road to travel if they want sustainable, profitable global market positions
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Vijaya Rathore 11:11 PM | September 02,2008
The Pune-based firm will provide integrated solutions that include creative and brand consultancy services
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Reuters 09:56 AM | September 02,2008
It has got the preliminary approval from the Insurance Regulatory and Development Authority and the first product would be launched by December
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Priyanka Mehra 01:19 AM | July 30,2008
League management plans to raise Rs89 cr from the sale of on-ground sponsorship rights to three entities
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Gouri Shah 09:38 AM | July 07,2008
Companies must focus on differentiators that set them apart from competition, especially in the face of a slowing economy: Interview with Dr. J Barlow, president, TMI-US
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View Point | Bill Schley 11:08 PM | June 24,2008
The more details you provide, the more vaguely you communicate
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Gouri Shah and Saumya Roy 12:12 AM | May 20,2008
Retailers are increasingly spending more on creating splashy and sturdy bags that will make a statement about the store
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Integrated Marketing | Don Schultz 12:28 AM | April 30,2008
Promotional development of brands allow the organization to add consumer value to basic products
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livemint.com 05:20 PM | February 18,2008
With a 2.73 bn global TV audience in ‘07 and 18 races in four continents, Formula 1 partnership will be the most visible branding exercise globally that Pepe Jeans would have undertaken
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01:06 PM | December 22,2007
Wider choices of purchasing point, with many of the liquor firms tying up with big retailers to take advantage of the booming sector, gave the consumers another cause to cheer
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