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Santosh Desai, CEO, Future Brands 11:06 PM | October 19,2009
From the time when the homemaker was the centre of all advertising, we have moved to one when we barely see her any more. Even when we do, there is a curious ambivalence about her. So if the Active Wheel ad shows her thrilled to have received the gift of a soap that smells of flowers from her husband, the Clinic Plus ad has a working mother who is made to feel guilty by her daughter because she does not stay at home. Strange
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Stuart Elliott / NYT 11:35 PM | October 07,2009
Familiar packaged foods that were once dismissed as dowdy or out of date are regaining their puissance as Americans spend less and eat at home more
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Priyanka Mehra 09:45 PM | September 22,2009
Marketeers are blocking out other brands by buying out all the commercial time on a particular channel
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Reuters 04:21 PM | September 22,2009
The case centres on whether Google has the right to sell brand names for Internet search advertising - an important money-spinner for the group
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Ravi Balakrishnan / CNBC-TV18 11:11 PM | September 21,2009
In case of durables, Diwali alone accounts for 30% of annual sales. Paint companies get 30-35% of their revenue, while premium branded apparels get a third of their sales this time of the year
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Santosh Desai, CEO, Future Brands 09:30 PM | September 21,2009
An assessment of the ads Desai liked--and those he didn’t. These are the picks of the month
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PTI 07:08 PM | September 21,2009
Big Brands managing director Vijay Samyani said the firm’s basic idea is to showcase global brands and bring them to the average Indian consumer
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Aparna Piramal Raje 09:04 PM | September 16,2009
Is a product designer bigger than the brand? Do manuals bring a brand down? The annual Kyoorius Designyatra 2009 threw up some interesting questions
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Treadmill | Dr Rajat Chauhan 01:15 AM | September 01,2009
Until the big brands pull up their socks, your best way around the problem is to be better informed
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Gouri Shah 10:40 PM | August 11,2009
Experts say there has been a rise in interest from advertisers in such promotions
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Madhurima Nandy 10:09 PM | August 09,2009
Brands are rolling back or overhauling lines, lowering prices to find ways to expand their customer base
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PTI 02:34 PM | August 02,2009
The Complete Wellbeing Health and Happiness Brand Survey 2009 engaged respondents in the SEC A category from Delhi, Mumbai and Bengaluru
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Reuters 12:35 PM | July 24,2009
‘Swiss-made’ brand threatened by ‘Chinese made’ fakes; exports of Swiss watches slumped by 25% in the first five months of the year to $4.6 billion
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Rachana Nakra 12:25 AM | July 18,2009
With so many celebrities endorsing brands, can you recognize the wrist that wears the watch?
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Reuters 01:57 PM | June 11,2009
India is an enormous potential market for retailers, but IKEA will stay out of it because it allows only allows a maximum of 51% foreign investment in single-brand retailers
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