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TV ratings biz: will cross-holding work? Anushree Chandran 11:59 PM \| November 19,2008 Four experts debate if agencies, broadcasters, clients should have a stake in TV audience measurement firms FIND MORE ARTICLES ON: Telecom Regulatory Authority of India Broadcast Audience Research Council Indian Society of Advertisers Indian Broadcasting Foundation Arvind Sharma Joy Chakraborthy Lynn de Souza Meenakshi Madhvani
Barc says no to Trai norms on audience measurement business Sruthijith K.K. 02:19 PM \| August 09,2008 Trai had recognized Barc as the institution that would oversee the audience measurement business in India, including selection and monitoring of research agencies that would carry out field research FIND MORE ARTICLES ON: Broadcast Audience Research Council TRAI Times Global Broadcasting Co. Ltd TV ratings
Guha’s exit may slow new TV audience measurement plan Anushree Chandran 10:48 PM \| July 16,2008 Council has been bogged down by differences between broadcasting, advertising fraternities on various issues FIND MORE ARTICLES ON: Broadcast Audience Research Council Pradeep Guha Zee Entertainment Enterprise Ltd