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Priyanka Mehra 12:13 AM | March 02,2009
Enlisting cheerleaders is a marketing tactic aimed at striking a connect between the teams and spectators and an additional attraction to draw crowds to the games
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Priyanka Mehra 06:36 AM | August 18,2008
IPL’s first season saw quality cricket and entertainment, and it has done the most difficult part of the job -- establishing awareness. Now, it’s important to look at ways to engage with consumers
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Priyanka Mehra 11:47 PM | August 17,2008
The league broke the concept of national teams, ignited local pride, drew viewers away from soaps and saw get-togethers planned around matches
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Priyanka Mehra 11:45 PM | August 17,2008
A fourth of those surveyed dislike the concept of cheerleaders, with the maximum opposition coming from Chennai and Bangalore
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The Good Life | Shoba Narayan 12:04 AM | May 16,2008
Contradictions exist in every culture
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Looking Glass | Namita Bhandare 12:08 AM | April 29,2008
Of course, cheerleaders are scantily clad: that’s why they are there, despite Shahid Afridi’s plea that they are distracting to the game
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