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02:48 PM | November 01,2009
Reserve Bank Governor D Subbarao, while announcing the quarterly monetary policy review on 27 October, asked banks to provide 1% of the loan given to commercial real estates as provision, up from 0.4% now
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Santosh Desai, CEO, Future Brands 11:06 PM | October 19,2009
From the time when the homemaker was the centre of all advertising, we have moved to one when we barely see her any more. Even when we do, there is a curious ambivalence about her. So if the Active Wheel ad shows her thrilled to have received the gift of a soap that smells of flowers from her husband, the Clinic Plus ad has a working mother who is made to feel guilty by her daughter because she does not stay at home. Strange
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11:45 PM | October 02,2009
Having fallen into the trap of saying that “we are good design”, something that’s tangible, the brand now needs to deliver what it is promising
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Santosh Desai, CEO, Future Brands 09:30 PM | September 21,2009
An assessment of the ads Desai liked--and those he didn’t. These are the picks of the month
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PTI 01:00 AM | October 02,2008
The initiative comes as a follow-up to the company’s announcement earlier this week of venturing into the 350 ml pack segment of all its major brands
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Gouri Shah 12:14 AM | February 18,2008
From mangoes in December to antique furniture, they supply the wherewithal for every creative idea. Prop shops are a small but critical cog in Indian ad film-making
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Gouri Shah 12:44 AM | September 24,2007
FCB-Ulka used the insight that people with pre-paid connections are economical with words
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