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Learning Curve | Gouri Dange 08:38 PM | November 06,2009
Language learning is not a ‘necessary evil’
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Reuters 05:34 PM | October 07,2009
IBM unveiled a seven-year deal with India’s IDEA Cellular to provide and operate a service delivery platform for content services to its more than 50 million clients
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PTI 02:59 PM | August 04,2009
He initiative will enable enterprises in Bhutan to reach out to different countries by accessing Bharti’s cable assets, through its international cable landing stations in Chennai and Mumbai
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Plain Speaking | VR Narayanaswami 10:40 PM | August 02,2009
The mind that receives the spoken message is not blank; it has already stored past experience of the topic and knowledge of the speaker
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Fine Print | PN Vasanti 09:29 PM | June 25,2009
Next-gen media professionals need to be equipped with more than medium-specific skills. They need to have knowledge to understand the communication processes in the broad socio-political and economic perspective
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Plain Speaking | VR Narayanaswami 09:35 PM | April 26,2009
Apart from the sense of hearing and sight, we have three other senses. They are smell, taste and touch. The audio-visual component often eclipses the role of these three channels
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02:13 PM | February 11,2009
The latest Thums Up communication takes the whole idea of ‘I Will Do Anything For My Thunder’ attitude of the Indian male to the next level
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PTI 06:00 PM | February 08,2009
The $7 million state-of-the-art network will bring the two countries closer and give a boost to bilateral economic cooperation
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12:18 AM | January 29,2009
The master of this strategy has been Barack Obama, who used every digital tool to mobilize support for a campaign that took an unknown junior senator to the White House
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AFP 05:43 PM | December 24,2008
Twitter users made news recently by providing instant, on-the-scene updates from events like Mumbai terror attacks
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Eamonn Molloy 10:23 PM | November 16,2008
Understanding the relevance of seemingly neutral terms can be crucial for effective communication in a global economy
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Anushree Chandran 10:02 PM | November 11,2008
Four creative directors talk about creative strategies during difficult times, the inherent risks and brands that have dared to do things differently
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Ad Value | Marion Arathoon 09:57 PM | November 11,2008
There are various product categories such as suitings, durables, etc., that have so many sub-layers that it’s tempting to shoot the median arrow to reach audiences across the age spectrum
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Jane Schulte 02:11 PM | November 06,2008
Branding maybe an overused word, but it still is vital in developing a successful company, in building strong associations and in bringing people back
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Staff Writer 01:06 AM | October 17,2008
‘The Holmes Report’, a well regarded, global public relations industry newsletter, has named Genesis Burson-Marsteller, part of the WPP Group Plc., as the “India Consultancy of the Year” in its first Asia-Pacific Agencies of the Year survey
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