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Reuters 02:07 PM | October 26,2009
Restructuring efforts in divisions such as digital media and consumer products helped it return to an operating profit in the second quarter
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Shuchi Bansal 09:45 PM | September 28,2009
The digital market is around 4% of the total advertising spends; it is way-way under-invested relative to consumer usage, says Starcom MediaVest Group president Andrew J. Swinand
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Tech Tools | Osama Manzar 09:34 PM | September 17,2009
There are many examples of the impact of ICT and digital tools which bring people together, especially women, in rural areas and the Manthan Awards are constantly scouting for this each year
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PTI 02:25 PM | May 25,2009
As part of the partnership, a co-branded Yahoo! India website would serve as the default homepage across all Tata Indicom internet access devices
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Archana Rai 12:41 AM | May 19,2009
The general election gave tech firms an opportunity to create interactive platforms between political parties and voters. Can these become revenue-earning models?
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Priyanka Mehra 08:43 PM | May 04,2009
The aim of this tongue-in-cheek campaign is to win back passengers from low-cost carriers
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Banasree Purkayastha 02:08 AM | April 28,2009
Indian media market will grow only 4.7% y-o-y in 2009 against 14.7% in 2008; newspapers will be the worst hit, among all platforms
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08:30 PM | April 27,2009
The medium offers high measurability and 3G will blur the lines between PCs, laptops and cellphones
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PTI 06:08 PM | March 16,2009
The initiative would be applicable for returnable glass bottle of 200 ml and 300 ml, besides PET bottles of up to 2.25 litre
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City Notes | Pankaj Vir Gupta and Christine Mueller 11:19 PM | January 28,2009
How qualified are the graduating professionals who design our homes, offices and institutional buildings
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Fine Print | P N Vasanti 01:15 AM | November 28,2008
Technology’s role in the US election has further endorsed its relevance in India’s own election dialogue
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Ad Value | Marion Arathoon 10:21 PM | October 07,2008
Advertisers are consolidating all their digital media work under a single digital agency of record, or AoR, instead of several different digital media agencies
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Marion Arathoon 10:32 PM | September 16,2008
Social network marketing creates value for a brand by making more consumers want to buy a product
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03:26 PM | August 14,2008
Digitalists will be a major voice in analog ad agencies in the future; this article differentiates tradigital creativity from its traditional variant
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Stuart Elliott 10:41 PM | July 10,2008
The formation of Mediabrands comes two years after Interpublic dismantled the Interpublic Media Group
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