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10:20 PM | October 30,2009
Santosh Desai reviews the new Airtel, Tata Indicom and Tata Docomo campaigns
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Santosh Desai, CEO, Future Brands 11:06 PM | October 19,2009
From the time when the homemaker was the centre of all advertising, we have moved to one when we barely see her any more. Even when we do, there is a curious ambivalence about her. So if the Active Wheel ad shows her thrilled to have received the gift of a soap that smells of flowers from her husband, the Clinic Plus ad has a working mother who is made to feel guilty by her daughter because she does not stay at home. Strange
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Santosh Desai, CEO, Future Brands 09:30 PM | September 21,2009
An assessment of the ads Desai liked--and those he didn’t. These are the picks of the month
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Santosh Desai, CEO, Future Brands 09:19 PM | August 17,2009
Not satisfied with making a large number of commercials for their own brand, some of them admittedly outstanding, it seems that Airtel has now diversified into making ads for its competitors
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Priyanka Mehra 09:58 AM | July 21,2009
The market for deodorants and perfumes in India is estimated to be worth around Rs470 crore
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On the Spot | Santosh Desai, CEO, Future Brands 01:37 AM | April 21,2009
Santosh Desai, CEO, Future Brands reviews some interesting ads, while some categories such as auto and skin care continue to produce utterly forgettable advertising
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Ad Value | Marion Arathoon 01:15 AM | February 04,2009
Did you know that the often macabre health warnings on cigarette packs may actually make smokers want to light up?
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Gouri Shah and Priyanka Mehra 10:16 PM | December 18,2008
Branding, PR and communications experts suggest ways for the company to regain lost ground
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PTI 04:51 PM | October 23,2008
The company is also planning to retail the John Miller brand through over 1,000 multi-brand trade outlets across the country and the expansion would involve an investment of around Rs 30crore
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12:02 AM | June 30,2008
Santosh Desai, CEO, Future Brands, lists his picks of the month
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Gouri Shah and Saumya Roy 01:28 AM | May 22,2008
Nickoleodeon, the children’s television channel of Viacom 18 Media Pvt. Ltd, is also looking to launch adult apparel and accessories next year
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Gouri Shah 11:25 PM | February 05,2008
Besides reaching out to children, advertisers also want to use the medium for marketing brands to adults
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Anushree Chandran 06:42 AM | December 04,2007
Companies are now inviting users to be real life brand endorsers, even co-create content
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Marion Arathoon 01:22 AM | September 13,2007
The ‘I’ is emerging asmnemonic for almostall things young, passionate orcutting-edge digital
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