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Anushree Chandran 11:02 PM | November 12,2009
Aspirants look at sectors that have not been significantly affected by the downturn
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Anushree Chandran 09:28 PM | September 14,2009
While UK and the US are reeling under heavy recession and India’s media scene has not been hit the same way
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Anushree Chandran 10:14 PM | August 21,2009
Mindshare swept the “Best media agency of the year” award with a grand total of 100 points
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Anushree Chandran 12:02 AM | July 24,2009
For Indian agencies handling the local accounts, the reviews pose the risk of loss of business and influence with such A-list advertisers
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Anushree Chandran 12:38 AM | July 01,2009
Patrick Stahle, chairman and chief executive officer, Aegis Media, said the deal is still being discussed and has not fallen through
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02:37 PM | June 25,2009
Meanwhile, advertising expenditures in the United States are expected to fall 4.3% this year followed by an anticipated 6.5% drop in 2010
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Anushree Chandran and Gouri Shah 09:22 PM | June 02,2009
Mark Patterson, Asia-Pacific chief of GroupM, talks about managing costs in the current slowdown and how clients are aggressively looking for better value
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Anushree Chandran 12:39 AM | June 02,2009
In an interview, Angela Ryan, the Asia-Pacific human resources director of GroupM, talks about human resource policies in tough times, steps to build morale and where Indian resources can be used in other markets
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Priyanka Mehra 12:47 AM | May 12,2009
The decline in viewership of news channels is surprising given that the country is currently in the last lap of the general election
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Anushree Chandran 12:52 AM | November 05,2008
Some options being considered to prevent back-end sharing are exclusive brand teams and separate agencies
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Ad Value | Marion Arathoon 11:20 PM | June 03,2008
Ad agencies usually work on brands, while media agencies are often agencies of record for clients and handle their entire brand portfolio
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Priyanka Mehra 07:14 AM | May 14,2008
Firm has already created dedicated divisions for big-ticket clients such as PepsiCo India Holdings Ltd, Vijay Mallya’s UB Group and the country’s largest private bank ICICI Bank Ltd
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Ad Value | Marion Arathoon 11:35 PM | April 22,2008
Will advertisers choose to go to agencies over true-blue SEM specialists and independent interactive agencies?
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Anushree Chandran 12:22 AM | April 15,2008
A media buyer says around 17% of it is yet to be sold, as is a substantial amount of non-live inventory
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Archna Shukla 01:54 AM | April 14,2008
A sport must be financially independent, and the IPL model will ensure investment flows into the game
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