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Price hikes, new products drove 2007 sales Sagar Malviya 10:53 PM \| April 22,2008 Data show demand in most categories declined but sales value grew from premium products with higher revenues FIND MORE ARTICLES ON: FMCG Sales Price Hikes Products Revenue HUL IMRB Garnier
Youth Marketing \| Target: Gen Y Priyanka Mehra 11:58 PM \| February 03,2008 Sheer numbers, yes, but marketers are paying attention to young Indians for other reasons too—they’re trendsetters, have more buying power and are open to new ideas FIND MORE ARTICLES ON: Youth marketing Tata Indicom Tata Teleservices Moto Q Zee Entertainment Aditya Birla Nuvo Esprit Holdings Bates David Enterprise MTV Omaxe Ltd BMW India Philips Electronics IMRB
Attrition woes hit consumer goods industry Rajeshwari Sharma 10:48 PM \| January 23,2008 Customer-focused businesses poach freely as field for marketing professionals opens up; attrition levels at 25% FIND MORE ARTICLES ON: Attrition Dabur FMCG Companies Professionals KPMG IMRB
Govt mulls checks on pvt data firms Utpal Bhaskar and Sangeeta Singh 12:40 AM \| November 16,2007 Move to prescribe standards, conduct audits on collection agencies to check bias gets a mixed response FIND MORE ARTICLES ON: Private data firms Statistics India IMRB ORG-MARG Hansa Research Group Indicus Analytics TAM Media Research


Price hikes, new products drove 2007 sales Sagar Malviya 10:53 PM \| April 22,2008 Data show demand in most categories declined but sales value grew from premium products with higher revenues FIND MORE ARTICLES ON: FMCG Sales Price Hikes Products Revenue HUL IMRB Garnier
Youth Marketing \| Target: Gen Y Priyanka Mehra 11:58 PM \| February 03,2008 Sheer numbers, yes, but marketers are paying attention to young Indians for other reasons too—they’re trendsetters, have more buying power and are open to new ideas FIND MORE ARTICLES ON: Youth marketing Tata Indicom Tata Teleservices Moto Q Zee Entertainment Aditya Birla Nuvo Esprit Holdings Bates David Enterprise MTV Omaxe Ltd BMW India Philips Electronics IMRB
Attrition woes hit consumer goods industry Rajeshwari Sharma 10:48 PM \| January 23,2008 Customer-focused businesses poach freely as field for marketing professionals opens up; attrition levels at 25% FIND MORE ARTICLES ON: Attrition Dabur FMCG Companies Professionals KPMG IMRB
Govt mulls checks on pvt data firms Utpal Bhaskar and Sangeeta Singh 12:40 AM \| November 16,2007 Move to prescribe standards, conduct audits on collection agencies to check bias gets a mixed response FIND MORE ARTICLES ON: Private data firms Statistics India IMRB ORG-MARG Hansa Research Group Indicus Analytics TAM Media Research