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Sapna Agarwal 12:31 AM | October 20,2009
The festival season saw Marico Ltd introduce Parachute Advanced Ayurvedic Body Oil just for this occasion, the first time a top consumer goods company was launching what would ordinarily be a limited-use, niche product made at home
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Priyanka Mehra 10:35 PM | September 24,2009
The renovation comes on the heels of a study conducted by market research firm IMRB International among college students and young executives aged between 18 and 29 years in nine cities
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Anushree Chandran 09:10 PM | April 13,2009
Bennett, Coleman is not willing to pay Rs2.5 cr for National Readership Study; delays seen in television initiatives too
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Priyanka Mehra 11:25 PM | March 31,2009
A uniform strategy for all the regions even within a state has limited scope
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PTI 12:30 AM | January 28,2009
Study defines active Internet users as those users, who have used the Internet at least once in the last one month, which is an internationally accepted benchmark for enumerating internet users
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Anushree Chandran 01:15 AM | January 23,2009
Some publishers are of the opinion that transporting Hansa to the new NRS will only replicate some of the problems that IRS has been facing
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Our View 01:15 AM | January 19,2009
The Web is spreading to rural India thanks to a number of e-governance initiatives, the largest among them being the National e-Governance Plan, a public-private partnership started in 2006
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Anushree Chandran 12:23 AM | October 06,2007
Nielsen’s Go Meters are based on cellphone software technology which can detect audio signals
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Anushree Chandran 12:43 AM | September 17,2007
Since it is a significantly large study, the newly revamped NRS will only be able to share its findings by early 2009
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