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SUNDAY, NOVEMBER 29, 2009 3:24 AM IST
Identity
  
Companies discover the power of the brand as verb
Noam Cohen / NYT  10:45 PM | July 19,2009
Businesses once feared that if their product name became a verb, then it would lose its individual identity
Book Review: From Latino authors, search for Identity
Steve Bennet | NYT  12:49 PM | November 13,2008
A review of the works of three Latino authors, which all explore the lives of adoloscents coming to terms with their identities
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