The heterogeneity that characterizes the modern Indian consumer has created a maze that marketeers would like to unravel in order to target their products and services precisely. In this fortnightly series, Indicus Analytics presents the various facets of urban consumers, across geographies and socio-economic groups.

The heterogeneity that characterizes the modern Indian consumer has created a maze that marketeers would like to unravel in order to target their products and services precisely. In this fortnightly series, Indicus Analytics presents the various facets of urban consumers, across geographies and socio-economic groups

This is the last in a 33-part series on distinct consumer segments, based on a categorization of stage of life and occupation, expenditure and savings propensity, family structure and psychographics. We conclude this series with snapshots across the spectrum, across the 33 segments that make up a mosaic rich in detail, giving a comprehensive overview of the Indian urban consumer market

This is a series on distinct consumer segments, based on a categorization of stage of life and occupation, expenditure and savings propensity, family structure and psychographics. This week we look A4—graduates or postgraduates working as professionals, managers or businessmen, and living with their children who are themselves married

This is the 31st in a 33-part series on distinct consumer segments, based on a categorization of stage of life and occupation, expenditure and savings propensity, family structure and psychographics. This week we look at the A3 segment—businessmen more than 45 years old, with children above the age of 12

This is the 30th in a 33-part series on distinct consumer segments, based on a categorization of stage of life and occupation, expenditure and saving spropensity, family structure and psychographics. This week we look at A2--businesspersons with a college-level education, married with young children

This is the 29th in a 33-part series on distinct consumer segments, based on a categorization of stage of life and occupation, expenditure and savings propensity, family structure and psychographics. This week, we look at the H1 segment--unskilled workers in their middle years, married with young children

This is the 28th in a 33 part series on distinct consumer segments, based on a categorization of stage of life and occupation, expenditure and savings propensity, family structure and psychographics. This week, we look at the G3 segment--primaryeducated and married with children.

This is the 27th in a 33 part series on distinct consumer segments, based on a categorization of stage of life and occupation, expenditure and savings propensity, family structure and psychographics. This week,we look at the G2 segment--skilled or unskilledworkers, young and married, but without children Indicus Analytics Research

This is the 25th in a 33part series on distinct consumer series, based on a categorization of stage of life and occupation, expenditure and savings propensity, family structure and psychographics. This week, we look at the F1 segment—younger, schooleducated skilled workers, living with families

This is the 26th in a 33part series on distinct consumer segments, based on a categorization of stage of life and occupation, expenditure and savings propensity, family structure and psychographics. This week, we look at the F2 segment -- younger, with low education and skill levels, and living alone

This is the 24th in a 33-part series on distinct consumer segments, based on a categorization of stage of life and occupation, expenditure and savings propensity, family structure and psychographics. This week we look at the E8 segment—school-educated businessmen or skilled workers, in their older years

This is the 23rd in a 33-part series on distinct consumer segments, based on a categorization of stage of life and occupation, expenditure and savings propensity, family structure and psychographics. This week we look at the E7 segment--in one’s older years, with married children

This is the 22nd in a 33-part series on distinct consumer segments, based on a categorization of stage of life and occupation, expenditure and savings propensity, family structure and psychographics. This week we look at the E6 segment—school-educated businessmen or skilled workers, married with children more than 12 years of age

This week we take a look at F3--households whose chief wage earner is a school-educated skilled worker who is married, has children, and lives in a joint family