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Make the celeb act 11:34 PM \| October 23,2009 The challenge with celebrity endorsers is that you have to use the celebrity well and not as a salesperson FIND MORE ARTICLES ON: Spotlight Celebrity Endorsers KV Sridhar Advertisement
Ad Advice \| How to sell the Tata Nano Gouri Shah 12:42 AM \| January 11,2008 The rationale for the pitch would essentially be that the new emerging India has a strong streak of ambition FIND MORE ARTICLES ON: Tata Nano Auto Expo Priti Nair Josy Paul KV Sridhar Raghu Bhat Manish Bhatt