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Vijaya Rathore 11:02 PM | November 03,2009
Battered by the global slowdown and sliding prices of gadgets Tokyo-based Sony Corp on 30 October reported 26.3 billion yen loss ($289 million) for the July-September quarter
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Gouri Shah 12:07 AM | September 19,2009
Several recent indicators suggest that the worst is behind us, but mall developers and retailers aren’t taking any chances this festive season
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Sanjukta Sharma 12:08 PM | July 04,2009
Cruel stereotypes, bad acting, absurd scenes, offensive dialogues—‘Kambakkht Ishq’ will insult and affront you
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Parizaad Khan 07:45 PM | July 03,2009
Though Kambakkht Ishq is an insult to the senses, Kareena Kapoor’s style wins points
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Seema Chowdhry 08:38 PM | July 02,2009
Canary yellow with aubergine or acid green with red--the designer shows us how to replicate Kareena Kapoor’s look in ‘Kambakkht Ishq’
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Gouri Shah 01:15 AM | March 25,2009
Ritzy ad and cover innovations are being offered to push up ad rates that have been discounted up to 50%
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Parizaad Khan and Seema Chowdhry 09:53 PM | March 13,2009
The awards season poses a tough question for Bollywood’s leading ladies--should it be a sari or a gown on the big night?
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Gouri Shah 10:31 PM | March 10,2009
Brands that no longer have a budget for new campaigns could use brand ambassadors in innovative ways
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Neelam Verjee 10:20 PM | March 04,2009
Reluctant to pit their films against all-star cast cricket teams, major production houses have moved to avert a scheduling clash with the IPL season which is scheduled to start on 10 April
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Gouri Shah 11:11 PM | February 05,2009
Why advertisers can’t get enough of Bollywood’s couple of the moment: ‘young, hip and surefire saleable’
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Sumanto Chattopadhyay, Executive creative director, South Asia, Ogilvy and Mather 10:29 PM | December 21,2008
The ad pays homage to Shah Rukh Khan’s famous bathtub scene in the Lux commercial
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Gouri Shah 01:10 AM | August 13,2008
Personal associations add creative credibility to the brand and widen the demographic base, say experts
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Neelam Verjee 11:51 PM | June 05,2008
The incentive for such bankable stars to take the time to perform dance acts at award shows comes in the form of a pay package, estimated to be in the range of Rs2 lakh to Rs2 crore
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livemint.com 11:10 AM | December 14,2007
Adding to her long list of brand endorsements, Kareena Kapoor, fresh from the success of her latest flick, Jab we Met, has lent her name to a leading hair removing cream
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