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Ravi Balakrishnan / CNBC-TV18 09:19 PM | October 19,2009
GM’s target for the Indian market has been a modest 10% share, but the aggression with which it is gunning for this number is greater than ever before
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Rahul Sen Gupta, National creative director, TBWA India 09:34 PM | September 21,2009
With a languid body language and a “have it, but won’t show it” desire to show friends, cousins and those frontbenchers in class your ads, baselines and your first television commercial
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Priyanka Mehra 09:58 AM | July 21,2009
The market for deodorants and perfumes in India is estimated to be worth around Rs470 crore
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Rachana Nakra 09:02 PM | May 22,2009
For this ad man and Andhra food lover, a good day begins and ends with chillies
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Anushree Chandran 12:11 AM | April 30,2009
Tom Bernardin, chairman and chief executive officer of Leo Burnett Worldwide, spoke about his plans for India, including merger and acquisition ambitions, and the agency’s HumanKind platform
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Ad Review | Adrian Mendonza 01:21 AM | April 29,2009
Everyone who goes to buy a Thums Up is asked whether they have a licence. They all wonder why
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10:19 PM | April 07,2009
Advertising agency and media chiefs tell us how they are trying to protect business through better client guidance, ‘upskilling’, innovative networking and new revenue streams. Edited excerpts:
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Anushree Chandran 12:29 AM | April 07,2009
Growing openness in the Indian society, unshackling of media regulations helping advertisers turn bold
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Anushree Chandran 09:18 PM | March 17,2009
As the economy slows, companies try to win more customers, enter new segments and improve market share
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09:17 PM | March 17,2009
The ad is a montage of images from around the world, with people and objects coming together to form the word go
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Priyanka Mehra 10:23 PM | January 26,2009
The flurry of invitations reflects the country’s growing prominence on the world creative stage
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Madhukar Kamath, MD and CEO, Mudra Communications 10:19 PM | January 26,2009
The ad is well-intentioned but is let down by average crafting
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Gouri Shah 10:40 PM | January 13,2009
Ads with a foreign touch help to create an aura, cut costs and avoid offending consumer sensibilities
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Gouri Shah 11:53 PM | December 23,2008
Hit by a subdued festive spirit, brands hope to assuage guilt associated with buying bling in these times
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Gouri Shah 11:59 PM | November 12,2008
This trend is growing among advertisers looking to grab consumer attention and enhance brand recall
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