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Rama Bijapurkar and Rajesh Shukla 11:00 PM | December 03,2008
Marketers need to change their mental models of the nature of village economy and rural consumers
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Anushree Chandran and Gouri Shah 11:02 PM | November 19,2008
The forum was organized by Brand Finance and focused on bringing brand value to the Indian boardroom
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Vijaya Rathore 11:49 PM | September 03,2008
The Rs300 crore segment appears poised to grow at a much faster pace in the next 3-5 years
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02:06 AM | May 27,2008
Here are some facts about the Beijing Games’ top 12 global sponsors
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Marion Arathoon 11:00 PM | January 22,2008
Honesty in advertising is about not vaunting the product or its endorser as hero
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12:09 AM | January 09,2008
America is older than it has ever been, and yet marketers act still like everyone is 30-something
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