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FRIDAY, NOVEMBER 27, 2009
Media Agencies
  
Communication groups rolling in second media brands
Anushree Chandran   08:59 PM | June 14,2009
They have the leeway to handle rival brands, and could enhance the media group’s negotiating clout
Benchmarking ad rates, getting value for money
Ad Value | Marion Arathoon   10:53 PM | December 02,2008
Invoice sharing is actually a manifestation of deeper, age-old issues between clients and their agencies
The pros and cons of consolidating books
Ad Value | Marion Arathoon  11:22 PM | July 29,2008
The success of the single P&L for integrated marketing communications depends on the maturity of the people inside the agency, and the way egos and payment systems play out
India’s Madison Avenue heads for suburbs, driven out by rising rents
Gouri Shah   11:56 PM | December 17,2007
O&M will move from Lower Parel to a new office in Goregaon to accommodate a swelling workforce
India the new Asian hub as ad agencies rule the pitch
Marion Arathoon and Anushree Chandran  01:32 AM | August 22,2007
Clients are discovering significant cost efficiencies in sourcing their requirements out of India
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