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Anushree Chandran 09:28 PM | September 14,2009
While UK and the US are reeling under heavy recession and India’s media scene has not been hit the same way
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Anushree Chandran 10:14 PM | August 21,2009
Mindshare swept the “Best media agency of the year” award with a grand total of 100 points
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Anushree Chandran 12:39 AM | June 02,2009
In an interview, Angela Ryan, the Asia-Pacific human resources director of GroupM, talks about human resource policies in tough times, steps to build morale and where Indian resources can be used in other markets
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08:46 PM | April 03,2009
The agency received two gold medals for the best use of Internet and new media
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Priyanka Mehra 12:13 AM | March 02,2009
Enlisting cheerleaders is a marketing tactic aimed at striking a connect between the teams and spectators and an additional attraction to draw crowds to the games
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Livemint.com 03:17 PM | September 24,2008
The bold new brand-mark expresses Mindshare’s progressive attitude towards new technology
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05:37 PM | September 09,2008
Among major creative moves, SAB decided to part ways with Leo Burnett to award its Rs12-15 crore account to Interpublic Group’s Pickle Advertising
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Priyanka Mehra 03:48 AM | August 21,2008
Impressive volumes not reflected in what these ads pay for the airtime compared with what a company has to pay
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Ad Value | Marion Arathoon 11:22 PM | July 29,2008
The success of the single P&L for integrated marketing communications depends on the maturity of the people inside the agency, and the way egos and payment systems play out
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Anushree Chandran and Gouri Shah 12:07 AM | July 29,2008
Emvies recognizes media agencies for their work under categories such as Best Media Strategy, Best Media Innovation, Best Media Research and Best Integrated Campaign
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Priyanka Mehra 07:14 AM | May 14,2008
Firm has already created dedicated divisions for big-ticket clients such as PepsiCo India Holdings Ltd, Vijay Mallya’s UB Group and the country’s largest private bank ICICI Bank Ltd
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Priyanka Mehra and Pankaj Mishra 11:37 PM | February 04,2008
Companies plan to leverage the UK firm’s vibrant brand appeal among India’s under-25 segment against rival
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Priyanka Mehra 11:49 PM | February 03,2008
Call it reality TV hitting cyberspace as marketers and advertisers try to marry the popularity of reality TV shows in India to the growing use of the Internet
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12:00 AM | November 07,2007
The week’s buzz on ad and media folks
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12:27 PM | October 31,2007
Deal worth Rs80 crore; Publicis Dialog wins Future Group’s Buffalo brand of apparels and Dreamline home solutions
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