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Anushree Chandran 11:02 PM | November 12,2009
Aspirants look at sectors that have not been significantly affected by the downturn
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Anushree Chandran 10:57 PM | June 16,2009
Indian Outdoor Survey 2009 comes as a planning software that provides details on 4,500 outdoor sites in 1,000 road stretches in Mumbai based on its research
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Anushree Chandran 09:10 PM | April 19,2009
Lokmat is looking to target Hindu-dominated pockets of Goa such as Ponda, Bicholim, Sattari, Sanguem, Pernem and Quepem
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10:15 PM | March 30,2009
Undeterred by the downturn, the ad industry makes its annual sojourn to Goa to fight it out for the top honours in creative and media excellence
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Anushree Chandran 09:50 PM | March 19,2009
Hansa Research Group has been handling the survey; MRUC’s contract with the firm is now close to expiring
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Ad Value | Marion Arathoon 12:08 AM | March 04,2009
Several ad chiefs say they will start new revenue streams or acquire companies in fast-growing media areas
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Gouri Shah 09:30 PM | February 26,2009
Bunches of hoardings are increasingly being used by advertisers to create a bigger presence for their brands
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Gouri Shah 12:45 AM | January 28,2009
Firms are monitoring their ad spending and value, increasingly sanctioning funds monthly or quarterly
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Gouri Shah and Anushree Chandran 10:14 PM | November 20,2008
Media buyers are seeking free airtime on premium programmes, special ad positions or discounted packages
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Anushree Chandran 05:11 AM | September 17,2008
Specialists cite these as examples that big spends and media innovations not always translate to sales
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05:00 PM | September 08,2008
Madhukar Kamath, managing director and CEO, Mudra Group, says that Terra will help marketers engage the rural consumer meaningfully
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Anil Varma / Bloomberg 11:27 PM | June 10,2008
The currency declined for a second day after the nation’s benchmark share index slid to the lowest in almost three months
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Anushree Chandran 11:51 PM | May 25,2008
Companies routinely invite pitches from ad and media agencies at the start of a fiscal year but the competition is more intense this year as economic volatility, plateauing sales and the slowdown in the US economy force a rethink
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12:33 AM | April 02,2008
The week’s buzz on ad and media folks
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Anushree Chandran 12:25 AM | April 02,2008
Mudra MAX will also include Videotec, a unit which focuses on the convergence of brands and entertainment
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