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Rajat Chauhan 08:55 PM | October 26,2009
You’ve taken big strides—signing up for the marathon event in your city and practising daily for it. If you don’t want start on the wrong-foot on the day of the race, make sure you follow this checklist before the D-day
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Madhurima Nandy 01:15 AM | September 03,2009
Several firms have their order books full till December, but margins remain low as prices haven’t recovered yet
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Reuters 12:09 PM | August 07,2009
As part of its efforts to battle the economic slowdown, Puma intensified its cost-cutting measures earlier this year and aims to save up to €150 million per year from 2011
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PTI 01:40 PM | July 02,2009
India allows 51% FDI in single brand stores, 100% in cash and carry formats,but has kept out FDI in multi-brand retail owing to political opposition
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AP 11:05 AM | June 25,2009
Nike, like many companies, has seen its sales soften during the recession as consumers around the globe limited their spending
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Priyanka Mehra 11:41 PM | June 22,2009
The lessons from T20 are helping sports bodies and advertisers break through the clutter to look at developing and marketing sports such as football, hockey and golf
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Net World | Esther Dyson 12:42 AM | June 02,2009
Each marketeer needs to think of a message and a platform appropriate to its niche
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Ullekh N.P. 09:11 PM | April 13,2009
In India, Wieden+Kennedy will expand slowly and will also enter the country’s art business, says Dan Wieden
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09:17 PM | March 17,2009
The ad is a montage of images from around the world, with people and objects coming together to form the word go
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Rajeshwari Sharma 09:38 PM | December 14,2008
Recruiters say hiring in the retail sector will continue to remain flat in the coming months
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AP 02:24 PM | November 06,2008
Adidas earned 302 million euros ($390.6 million) in the July-September period compared 298 million euors a year ago, as sales rose 5% to nearly 3.1 billion euros ($4 billion) compared with 2.9 billion euros last year
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Aparna Piramal Raje and Radhika Desai 11:08 PM | October 12,2008
When a company has clarity on its brand and corporate values, office design can be a highly effective tool to reinforce and build a related corporate culture. These two offices in Bangalore were designed by Khosla Associates for Nike and Indya.com. They are showcases for the use of colour, graphics and signage in reinforcing the organization’s image for employees and visitors alike
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Aparna Piramal Raje and Radhika Desai 12:04 AM | September 25,2008
Putting together a workplace that communicates an organization’s corporate mission is a challenging task--yet surprisingly often left to non-professionals
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Ajayan 11:47 PM | September 17,2008
Knitwear exports fell 10% to Rs9,950 cr last fiscal, mainly because rising rupee dented overseas revenues
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Namitha Jagadeesh 10:48 PM | September 15,2008
With annual sales of more than Rs30 crore today, The Loot aims to double its stores to 100 by the end of this fiscal year
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