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Sweta Sriram / CNBC-TV18 11:01 PM | November 02,2009
New rules proposed by Food Safety and Standards Authority to bring in self-regulation, check false claims
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R. Sukumar and Sidin Vadukut 12:11 AM | September 02,2009
WPP Group CEO Martin Sorrell talks to Mint about the changing economic climate, the newspaper business and the disruptive impact of new media
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Santosh Desai, CEO, Future Brands 10:42 PM | July 20,2009
Ever since Tata Tea’s ‘Jaago Re’ campaign, it has now become mandatory for brands to find some outlandish connection with a proposition of national significance. This time, we see Centre fresh and Airtel
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Sonia Bhatnagar 10:22 PM | July 20,2009
It was a really close tie between the “pass the baby” ad for the Maruti service station , the “fastest indian” ad for Bajaj Pulsar and “C’mon India, baatein kum, kaam zyada (talk less, work more)” for Centre fresh
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Santosh Desai, CEO, Future Brands 08:11 PM | June 22,2009
When it rains, it pelts. After a couple of months of scavenging around for good work, there’s an unexpected bonus this time. Not just a lot of good work, but loads of terrible work too. So much to write about, such few words to write it in
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Priyanka Mehra 09:38 PM | June 08,2009
The team wanted a campaign that could go beyond the regular one-line slogan and actually make the audience think and interpret what it reads
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Anushree Chandran and Gouri Shah 09:22 PM | June 02,2009
Mark Patterson, Asia-Pacific chief of GroupM, talks about managing costs in the current slowdown and how clients are aggressively looking for better value
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Vidhya Sivaramakrishnan 12:05 AM | May 23,2009
The Rs150-200 crore investment for launch of 12 regional channels has been put on hold for 12-18 months
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Gouri Shah 12:48 AM | May 01,2009
Zoozoos have become all the rage in India so much so that Vodafone plans to air 30 different commercials featuring the character during the Indian Premier League
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Reuters 01:26 PM | April 28,2009
WPP, whose agencies include JWT and Ogilvy & Mather, felt most economic pressure on first-quarter sales in the US, with Britain less affected. Latin America, Africa and eastern continental Europe still showed like-for-like growth
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On the Spot | Santosh Desai, CEO, Future Brands 01:37 AM | April 21,2009
Santosh Desai, CEO, Future Brands reviews some interesting ads, while some categories such as auto and skin care continue to produce utterly forgettable advertising
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Aparna Piramal Raje and Radhika Desai 10:50 PM | March 25,2009
The design for Ogilvy and Mather’s new office in Goregaon, on the outskirts of Mumbai, could elicit varying reactions from a first-time visitor
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12:30 AM | March 23,2009
With the highest score of 87 on the ad reach index, Vodafone’s TV spot on SMS at 10 paise was the best on-air advertisement in the Mint-Synovate-TVAdIndx survey
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Anushree Chandran 10:34 PM | March 10,2009
These differentiators are at times not directly linked to the main proposition offered by the brand
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Ad Value | Marion Arathoon 12:08 AM | March 04,2009
Several ad chiefs say they will start new revenue streams or acquire companies in fast-growing media areas
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