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Ad Value | Marion Arathoon 09:28 PM | March 24,2009
Standardization is easier talked about than implemented. Portals and advertisers have differing opinions on which specifications, among others, should be standardized
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Archana Rai 09:34 PM | March 16,2009
Online media’s reach, flexibility and measurable returns make it the medium to watch out for, particularly when there is a need to optimize advertising budgets—advertising on the Net is expected to register the highest growth rate among all media this year
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Ad Value | Marion Arathoon 11:54 PM | December 23,2008
Everyone’s searching for accountability and measurability across media to ensure their ad expenditure is giving results
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View Point | CVS Sharma 11:36 PM | May 27,2008
Striking a balance between content with the right appeal and media is extremely important in the online space
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Breakingviews.com | Jeff Segal 11:58 PM | April 24,2008
By charging for few of its services and attracting huge crowds, Craiglist has decimated a once highly-profitable part of the newspaper industry
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02:09 PM | March 25,2008
Advertisers would rather not deal with thousands of individual Web sites; media cos and Internet portals are promoting networks to reach larger audiences with “one-stop” ad buys
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11:38 AM | February 07,2008
If it spurns Microsoft’s offer, Yahoo’s board will be under pressure to give stockholders a soothing cash payout or even borrow money to buy back shares and turn the firm private
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11:33 PM | December 25,2007
Management consultants and communications specialists in direct marketing, promotions, film-making, etc., have been viewed by agencies as the froe
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12:11 PM | December 21,2007
The deal faces scrutiny in Europe, though it will ultimately approve the deal; analysts feel that Google will benefit from Microsoft’s sizeable antitrust problems in the EU
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livemint.com 03:26 PM | December 07,2007
They have included “below-the-line” activities which enrich online reporting for brand managers, marketing heads and CEOs
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PTI 02:06 PM | December 05,2007
Oridian is an online advertising company with over nine billion monthly impressions, a massive worldwide inventory
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Priyanka Mehra 12:28 AM | November 12,2007
While Yahoo Inc. is focusing on local content to tap the growing market in India, Rediff is looking to draw in mobile users through its iShare
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livemint.com 03:46 PM | November 07,2007
Komli’s online advertising products like Search RePlay delivered six times more conversions than standard display advertising campaigns for clients like Makemytrip.com
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Atul Soni 02:37 PM | November 06,2007
A healthy media plan should not end up cannibalizing itself, rather it should be a well researched tool that can allow clients to leverage visibility with high impact
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livemint.com 11:48 AM | September 19,2007
Komli, an online advertising firm launches new display cum search advertising solution combining best features of search/ display, offering advertisers effective customer targeting
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