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SUNDAY, NOVEMBER 29, 2009 2:26 PM IST

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Mudra sets up media umbrella brand Anushree Chandran 12:25 AM \| April 02,2008 Mudra MAX will also include Videotec, a unit which focuses on the convergence of brands and entertainment FIND MORE ARTICLES ON: Mudra Group Optimum Media Solutions Reliance Anil Dhirubhai Ambani Group Life Insurance Corp. of India
Tuning into radio buzz Anushree Chandran 12:08 AM \| January 30,2008 With its fast-spreading reach, radio offers great opportunities for sonic branding. Mint asks five experts to track the trends and issues in radio advertising, and identify the radio ads they found most innovative FIND MORE ARTICLES ON: Radio Buzz Fever 104 Red FM Radio City Optimum Media Solutions Innovative Ads
The unconventional wisdom of ‘Tipping Point’ marketing Anushree Chandran 12:19 AM \| December 05,2007 Malcolm Gladwell’s book The Tipping Point can teach marketers the best practices in viral marketing and also help them get hugely disproportionate RoIs for their spends, says Chandradeep Mitra FIND MORE ARTICLES ON: Malcolm Gladwell The Tipping Point Chandradeep Mitra Mudra Communications Viral marketing Optimum Media Solutions Apple Inc.Starbucks Gmail Orkut YouTube Facebook iPod iPhone