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Anushree Chandran 10:25 PM | January 01,2009
There is fear that the directive could target genuine civic messages; to some ad firms the step help the industry
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PTI 02:53 PM | December 21,2008
The proposal is by the Municipal Corporation of Delhi (MCD) to increase its income from advertisements to Rs300 crore in the next fiscal
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Gouri Shah 12:51 AM | August 20,2008
Growing competition and restrictive laws force companies to use hoardings to build their own brands
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Ajay Sukumaran and Vidhya Sivaramakrishnan 10:11 AM | August 07,2008
Freeze on new outdoor ad licences, renewals; advertisers say industry will stagnate, may pull down 35% billboards
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Anushree Chandran and Gouri Shah 10:59 PM | July 03,2008
Media observers say ad budgets are being slashed by 15-30%; average occupancy rates down about 30%
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Priyanka Mehra 12:06 AM | January 28,2008
C2E Technology, for instance, was launched to tap the advertising opportunity metro stations offered
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Vidhya Sivaramakrishnan 11:37 PM | December 18,2007
MIOT Hospital, which specializes in laparoscopic surgeries, claimed to have seen a 10% jump in the number of patients since it started advertising
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Stuart Elliott 12:32 AM | May 25,2007
Repetitive as the word may be, advertisers think it’s a friendlyway of introducingtheir products
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