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TUESDAY, NOVEMBER 24, 2009
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Red FM
Heartbeats on air put TAM radio measure under scanner
Anushree Chandran 12:33 AM | November 19,2008
Some experts say the data shows the lacunae with the diary method of measuring audiences
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Maran to leverage Red FM brand with SunTV stations
Anushree Chandran 11:20 PM | September 24,2008
A launch plan is being developed by ad agency Ogilvy and Mather Pvt. Ltd, people close to the development
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Tuning into radio buzz
Anushree Chandran 12:08 AM | January 30,2008
With its fast-spreading reach, radio offers great opportunities for sonic branding. Mint asks five experts to track the trends and issues in radio advertising, and identify the radio ads they found most innovative
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Will self-regulation make a difference?
Marion Arathoon 01:03 AM | October 10,2007
The real story is that no medium or ad business really wants Big Brother censoring their content
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Red FM
Live India
Sun TV unit buys 48.9% of Red FM
12:22 PM | August 30,2007
The new arrangement will enable Red FM to expand its radio FM business to the north, west and east Indian markets; the stock market responded positively to the announcement