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PTI 04:26 PM | August 17,2009
According to company officials, sales from rural areas contribute around 38% to the total revenue
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Demand Curve | Indicus Analytics Research 11:35 PM | August 10,2009
States where sale of personal and home care products is high are those with either higher incomes or large populations
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Reuters 06:18 PM | July 27,2009
The firm is looking to increase its share of revenue from the rural market beyond the current 38%
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Archna Shukla 01:15 AM | March 24,2009
Automobiles, watches and goodies galore; the R-word is inspiring many companies to take the plunge
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Vijaya Rathore 11:40 PM | November 30,2008
Growth in rural markets could be delayed if firms treat them as extensions of urban markets; there are big differences in consumption patterns
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R. Seshadri 11:37 PM | November 30,2008
Rural India should remain relatively insulated from the global financial crisis but marketers will have to make the extra effort to get it to spend
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Vijaya Rathore 11:36 PM | November 30,2008
They need to devise strategies that will suit local tastes and culture, be mindful of sensitivities and give consumers a feel of the product
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Archana Rai 01:15 AM | October 20,2008
Firms like Microsoft and Nokia are designing products, services and payment models to make technology accessible and affordable in non-urban areas
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Aruna Viswanatha 11:06 PM | October 12,2008
The state invested Rs135 cr in a training project to make young people from its villages more employable
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01:09 PM | March 23,2008
The bank, with the largest banking network, is currently undertaking trial for smart based banking in Andhra Pradesh, Mizoram and Karnataka on a pilot basis
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