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‘When you are a new brand... you can do things differently’ Gouri Shah 12:15 AM \| April 05,2008 So there is a DNA in the brand that says something about who you are, so there will be an emotional difference that will set us apart from Lexus or Honda as a brand FIND MORE ARTICLES ON: Strawberry Frog Scott Goodson Creative Agency Goafest 2008
Scott Goodson \| ‘Today, ideas are what matter’ Gouri Shah 12:16 AM \| March 31,2008 There’s an opportunity for the Indian marketing community to establish a brand-building culture FIND MORE ARTICLES ON: StrawberryFrog Scott Goodson Cannes