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Priyanka Mehra 11:41 PM | June 15,2009
Television viewership data on the T20 World Cup for 5-14 June shows that TRPs for 16 matches averaged 1.6 as compared with the average 4.4 TRPs of four India matches
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PTI 04:22 PM | May 10,2009
At the same time, Rajasthan Royals, partly owned by another Bollywood star Shilpa Shetty, has emerged as the best team in terms of return on investment
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PTI 01:31 PM | March 25,2009
Delhi Daredevils marketing head Vidur Naik said there would be huge increase in our travel budget, but at the same time other expenses like security would come down
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Priyanka Mehra and K.P. Narayana Kumar 11:56 PM | March 23,2009
The move to shift IPL abroad has thrown the franchisees, advertisers and sponsors into a tizzy
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PTI 04:06 PM | March 19,2009
The taxes had been accrued as Tax Deducted at Source from the remuneration paid to players, umpires, coaches, commentators amongst others by the organisers of the sporting extravaganza
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PTI 10:29 PM | March 12,2009
During the audits, glaring deficiencies have been found as the sponsors, monitors and CROs do not adhere to protocols
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Paul Thomasch / Reuters 10:14 PM | February 20,2009
The Oscars’ broadcast is hardly alone in feeling the pinch of the advertising downturn
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Taneesha Kulshrestha 04:34 AM | April 18,2008
We bring you key marketing and advertising trends from the previous sporting events
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Priyanka Mehra 01:26 AM | April 18,2008
Less than 24 hours from the coin toss of the first match, the Board of Control for Cricket in India (BCCI), promoters of IPL, was still hunting for two ground sponsors
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Anik Basu 12:36 AM | April 10,2007
The commercial value of every cricketer was “readjusted” after India was knocked out of the first round of the World Cup
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