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Anushree Chandran 01:02 AM | October 06,2008
Zee group’s Indian Cricket League is aiming for higher viewership and revenues with stronger marketing
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Livemint.com 11:36 AM | August 26,2008
National channels had the largest share of mobile phone ads; Nokia topped list of advertisers
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Livemint.com 04:33 PM | August 05,2008
Education institutions took up 67% of the print ad pie
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Livemint.com 02:48 PM | June 16,2008
Fairness creams lead in category advertising on TV during first quarter of 2008
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05:53 PM | November 20,2007
Radio promotion on TV sees three-fold growth, says an AdEx India analysis
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Sagar Malviya 02:16 AM | October 04,2007
Zee TV is expecting to surpass long-time market leader Star Plus in TV ratings latest by mid-November
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Anushree Chandran 02:10 AM | October 03,2007
Innovations that measure viewership must be multifaceted and capture new trends, say specialists
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