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Priyanka Mehra 12:41 AM | November 06,2009
The high viewership has boosted advertiser interest in the tournament, prompting broadcaster Neo Sports to hike advertising rates by 33% for the remaining matches in the series that ends mid-November
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Priyanka Mehra 12:43 AM | October 22,2009
Even Bollywood A-listers are drawn to reality TV, thanks to the fees and the ability to reach out to people
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Anushree Chandran 09:34 PM | October 21,2009
Television and print media ad spending rose 28% in April-June in India, says the report
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Anushree Chandran 10:02 PM | October 20,2009
Data provided by TAM will enable potential buyers to evaluate the ad inventory, says the LMI chairman
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Priyanka Mehra 01:15 AM | October 02,2009
Media buying agencies and sports industry analysts claim that the broadcaster may find it difficult to recover its investment thanks to dwindling viewer and advertiser interest in its cricket properties
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Ishita Russell 12:25 AM | August 26,2009
According to data provided by audience measurement firm TAM Media Research Pvt. Ltd, Hindi GECs garnered a viewership of 26% in January-July
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Priyanka Mehra and Ishita Russell 08:39 PM | August 10,2009
With competition increasing in the space, Mint spoke to senior executives of the top five GECs on their formula for staying ahead of the competition, key trends and strategies for combating the slowdown
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Ishita Russell 10:04 PM | July 29,2009
With its controversial reality show Sach Ka Saamna and daily serials gaining in viewership, Star Plus has regained its top spot in the Hindi general entertainment space on television
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10:14 PM | July 27,2009
Have a glance over what kept people either glued or repulsed from radio and TV this June
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Ishita Russell 10:33 PM | July 22,2009
According to TAM Media Research, in the week ended 18 July, Colors regained the top slot with 308 GRPs, against 284 GRPs in the previous week
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08:50 PM | June 29,2009
Have a glance over what kept people either glued or repulsed from radio and TV this May
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Priyanka Mehra 11:41 PM | June 22,2009
The lessons from T20 are helping sports bodies and advertisers break through the clutter to look at developing and marketing sports such as football, hockey and golf
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Anushree Chandran 10:33 PM | June 15,2009
TV ratings provider aMap will use a new method to measure viewing habits in 1,500 homes nationwide
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Gouri Shah 12:43 AM | June 02,2009
Home shopping networks and telemarketeers are also getting more space and time bands on new channels
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12:30 AM | June 02,2009
Have a glance over what kept people either glued or repulsed from radio and TV this April
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