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TUESDAY, NOVEMBER 24, 2009
TV ads
  
EC approves airing political ads on private FM channels
Ruhi Tewari   10:49 PM | November 21,2008
The commission had earlier sent back the proposal put up by the ministry because it wanted some clarifications even while emphasising that airing of political ads on radio did not go against its code of conduct
It nudges your conscience
  11:13 PM | September 28,2008
The beauty of the creative is that it doesn’t ask you to be the change -- just that you can be a part of it
The average quality improved
  11:12 PM | September 28,2008
A month where the average quality of work seems to have looked up even if the best work is not superlative. Some categories continue to do great work and others, in particular automobiles, continue to do mind-numbingly contrived work
Nokia: total recall
  12:15 AM | August 25,2008
July saw a clean sweep by telecom brands -- with the top five positions going to Nokia, Motorola, Airtel (No. 3 and No. 4) and Idea
Net ads: Informative but not creative enough
Ad Value | Marion Arathoon  11:45 PM | July 22,2008
Advertisers are realizing that the Internet is effective as an advertising medium only for high-involvement goods and services
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