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Ishita Russell 12:25 AM | August 26,2009
According to data provided by audience measurement firm TAM Media Research Pvt. Ltd, Hindi GECs garnered a viewership of 26% in January-July
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Priyanka Mehra 11:41 PM | June 15,2009
Television viewership data on the T20 World Cup for 5-14 June shows that TRPs for 16 matches averaged 1.6 as compared with the average 4.4 TRPs of four India matches
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Priyanka Mehra 12:31 AM | May 07,2009
The average viewership of the 20-over cricket tournament IPL, declined on a week-on-week as well as year-on-year basis in the week ended 2 May even as the numbers of brands advertised went up
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PTI 05:31 PM | April 20,2009
According to viewership research agency aMap, the first match of IPL II managed only 3.6% ratings against 4.3% last year
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Priyanka Mehra 01:15 AM | April 20,2009
According to aMap, the TRP for the two matches was 3.6% and 3.8%, respectively, against last year’s TRP of 4.3%
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Dushyant Singh 06:39 AM | April 07,2009
The league has overcome challenges with out-of-the-box thinking and seems positioned to win the day
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Anushree Chandran 01:02 AM | October 06,2008
Zee group’s Indian Cricket League is aiming for higher viewership and revenues with stronger marketing
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Sruthijith K.K. 11:05 PM | September 25,2008
The two-month-old channel’s new serials have managed to catapult it behind Star Plus and Zee TV
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Marion Arathoon 11:18 PM | December 11,2007
High viewership of a programme does not always mean a high ad viewership during commercial breaks
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05:32 PM | September 04,2007
Nimbus group owned Neo Sports ties up with Tata Sky; this would widen its viewership base and also present to the audience the choice of extra channels
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