LiveMint-Keywords


18% financial products sold online in India: Google study livemint.com 03:14 PM \| October 14,2008 Search engines (60%) and financial company websites (57%) are the online sources used most frequently for financial research FIND MORE ARTICLES ON: Google financial products Internet online research website Media Screen traditional media TV magazines investment portal
Big spends, digital shift Priyanka Mehra 12:45 AM \| July 14,2008 An economic slowdown tests the strength of a brand. Top spenders are going all out at a time when competition is at bay; others are reallocating spends to non-traditional media FIND MORE ARTICLES ON: Advertising Traditional media Television Print advertising Niche advertising
Ravindra Zutshi: Use of celebrities is not always justified 11:48 PM \| June 22,2008 Advertising that leaves a smile on a viewer’s face tends to be remembered well FIND MORE ARTICLES ON: Thought Leadership Advertising Celebrities Samsung Traditional media
Traditional media firms challenge reach of larger portals 02:09 PM \| March 25,2008 Advertisers would rather not deal with thousands of individual Web sites; media cos and Internet portals are promoting networks to reach larger audiences with “one-stop” ad buys FIND MORE ARTICLES ON: US online advertising traditional media Google.Yahoo.Microsoft Time Warner AOL Forbes blogs


18% financial products sold online in India: Google study livemint.com 03:14 PM \| October 14,2008 Search engines (60%) and financial company websites (57%) are the online sources used most frequently for financial research FIND MORE ARTICLES ON: Google financial products Internet online research website Media Screen traditional media TV magazines investment portal
Big spends, digital shift Priyanka Mehra 12:45 AM \| July 14,2008 An economic slowdown tests the strength of a brand. Top spenders are going all out at a time when competition is at bay; others are reallocating spends to non-traditional media FIND MORE ARTICLES ON: Advertising Traditional media Television Print advertising Niche advertising
Ravindra Zutshi: Use of celebrities is not always justified 11:48 PM \| June 22,2008 Advertising that leaves a smile on a viewer’s face tends to be remembered well FIND MORE ARTICLES ON: Thought Leadership Advertising Celebrities Samsung Traditional media
Traditional media firms challenge reach of larger portals 02:09 PM \| March 25,2008 Advertisers would rather not deal with thousands of individual Web sites; media cos and Internet portals are promoting networks to reach larger audiences with “one-stop” ad buys FIND MORE ARTICLES ON: US online advertising traditional media Google.Yahoo.Microsoft Time Warner AOL Forbes blogs