Log has written
SATURDAY, AUGUST 30, 2008 5:00 PM IST
Royals grab IPL trophy in last-ball thriller
End to Deccan Chargers IPL menu: best cheerleaders, bad cricket
Desert storm hits Mumbai Indians, makes semi-final berth a mirage
Kolkata pip Mohali in thriller
IPL Blog
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Teams
06:36AM | August 18,2008
IPL’s first season saw quality cricket and entertainment, and it has done the most difficult part of the job -- establishing awareness. Now, it’s important to look at ways to engage with consumers
12:57AM | August 18,2008
Given the level of involvement, marketers now have a chance to activate cricket at a local level, and cash in beyond the series
11:47PM | August 17,2008
The league broke the concept of national teams, ignited local pride, drew viewers away from soaps and saw get-togethers planned around matches
IPL Articles
I’m glad I didn’t make this ad, says Pratap Suthan, National creative director, Cheil Communications
He became the second Indian wrestler after K D Jadhav who won a bronze in the 1952 Helsinki Games to win an Olympic medal
No Olympiad has ever seen as intensive a drug screening programme as the Beijing Games
11:18AM | April 18,2008
How will TRPs fare as the days go by, will it diminish the popularity of domestic cricket and finally, will it create city-based loyalties, waits to be seen as the action unfolds  
10:30AM | April 17,2008
Apart from bigger prize money and megastars, the league has the support of every major willow-wielding nation, and a match itinerary that’s sure to excite cricket lovers  
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