Priyanka Mehra 05:52 AM | March 18,2009
In an interview, Sushil Pandit, owner of Hive Communications India talks about how the BJP campaign took shape
Priyanka Mehra 04:19 AM | March 18,2009
Political parties are using a mix of mediums to communicate with different voter segments
Priyanka Mehra 04:16 AM | March 18,2009
The ad industry is expecting at least Rs1,000 crore to be spent overall by political parties, across mediums ranging from print to digital. This figure may rise after the Mumbai attacks
11:24 PM | December 06,2008
Using a mix of traditional and new media to reach out to rural India, Bargotra tells Campaign what won them the coveted Rs150 crore Congress account
Madhurima Nandy and Ajay Sukumaran 12:20 AM | May 23,2008
Advertising revenue is down 60% this time, compared with the 2004 state elections, due to the strict rules laid down by EC