Harley Davidson set to ride in Royal Enfield territory1 min read 31 Jul 2018, 02:35 PM IST
Harley-Davidson plans to launch 200-500 cc motorcycles in India in two years time, and is looking for forge a strategic alliance with another bike maker to develop and sell these motorcycles
New Delhi: Harley-Davidson Inc. plans to launch motorcycles in the small and mid-sized segment as it unveiled a major change in its strategy to target young buyers in emerging markets such as India and China. This puts it the US-based company, famed for its cruiser-style of motorcycles, in direct competition with Eicher Motors-owned Royal Enfield—the market leader in the 200-500cc motorcycle segment in India.
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