Features, not frugality, driving car buyers in India
While price and functionality still play a major role when buying a car, for a growing section of young consumers, the reasons go beyond their utility value
Mumbai: Aditya Pai, a 27-year-old banking professional, is willing to pay almost ₹ 60,000 more for the Hyundai Grand i10 hatchback than it would cost him to buy Maruti Suzuki’s Swift, the best-selling car in its segment, for a seemingly inconsequential reason: separate air conditioning vents for the rear seat. Similarly, 32-year-old filmmaker Tejas Karguppikar shelled out over ₹ 1 lakh more to purchase Maruti’s premium hatchback Baleno as the Ignis “had too much plastic".
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