After 20 years in India, Hyundai repositions as a premium car brand
Hyundai, which competes with Maruti Suzuki, plans to chart a new course in India by offering cars that connect well with the country's millennial demography
New Delhi: Hyundai Motor India Ltd, which launched its tall-boy hatchback Santro for the masses in 1998, is repositioning itself as a modern, premium brand after completing 20 years in India. Going forward, Hyundai plans to add superior technology features, offer premium design and leverage customer data to offer customised solutions. Apart from product, the company is also revamping its dealerships and service centres—making them more tech-savvy to enhance customer experience.