Mahindra starts selling Ford cars in expansion of alliance3 min read 05 Dec 2018, 06:46 AM IST
Mahindra dealers opening showrooms for Ford cars and separate service centres at their dealerships, expanding the Mahindra Ford alliance
New Delhi: Mahindra and Mahindra Ltd has started selling cars of Ford Motor Co. in India as the automakers expand their alliance beyond the joint development of vehicles. For the first time, Mahindra dealers are opening showrooms for Ford cars, especially in regions where the Detroit, US-based automaker does not operate one or the existing dealer has not been able to garner sufficient sales, said two people aware of the development, requesting anonymity. Mahindra dealers are also opening separate service centres for Ford cars at their dealerships, they said.
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