Flipkart has 47% share of total mobile commerce traffic, followed by Myntra, Amazon

Mumbai: Online retailer Flipkart’s app had a 47% share of mobile commerce traffic in December, according to SimilarWeb Ltd, which tracks such data.

Flipkart gets 75-90% of its traffic through its mobile platform.

The app that registered the second highest web traffic was apparel seller Myntra, a Flipkart unit, with an over 16% share of visits. The combined traffic share of Flipkart and Myntra stands at 63%.

They were followed by Amazon with 15.86% share and Snapdeal with 13.84%.

Other than site visits, Flipkart also registered the highest number of total app installs with a share of 37% of the total Android smartphone base in the country. When combined with Myntra, the share goes up to 47% of the total Android smartphone base in India.

Amazon and Snapdeal are at less than half of Flipkart’s install base, with 18% each. Android smartphones account for around 85% of total smartphones in the country.

The Indian e-tail market is mobile dominated, with around 70% traffic coming from mobile devices. Desktop contributes to only around 30% of the total traffic, a share that has been declining rapidly.

According to research firm IDC, smartphone shipments grew by 44% in the second quarter and by over 21% in the third quarter of 2015. In the case of 4G phones, there has been a three-fold jump in demand. The total smartphone ownership in India stands at over 160 million.