GM unveils hybrid version of popular pick-up

GM unveils hybrid version of popular pick-up

Los Angeles: General Motors unveiled a hybrid version of its Silverado pick-up on Wednesday, highlighting the automaker’s desire to offer environmentally conscious vehicles without compromising on size.

The 2009 Chevrolet Silverado — based on the model beloved with ranchers or vacationers towing boats — was one of the highlights of the LA Auto Show, which got underway here Wednesday.

“We get asked often about why we’re making hybrid versions of big trucks and SUVs," Ed Peper, general manager of Chevrolet said on the company’s blog.

“There are two answers, and they’re both simple: because Americans still need, buy, and love trucks; and because we want to do what we can to lessen the environmental impact when we drive them."

The new Silverado is expected to be up to 50% more fuel efficient in cities, and comes after a hybrid version of its cousin, the Chevrolet Tahoe.

Hybrid vehicles are becoming increasingly popular in the United States, where petrol pump prices have tripled since 2001.