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Mumbai: Sports management firm Procam International Pvt. Ltd has acquired 26% stake in Eventjini, an online event registration and ticketing solution company. Procam did not disclose the financial details of the deal.

Eventjini is run by Eventus Software Services Pvt. Ltd.

The partnership “will combine Procam’s unparalleled expertise in organizing some of the biggest mass participation sports events in India, and Eventjini’s knowledge of cutting-edge technology to enhance the pre-race experience for runners across the country," Procam said in a statement on Monday.

Procam conducts the Mumbai Marathon, Delhi Half Marathon, Kolkata 25K run and World 10K run in Bengaluru every year.

“With the use of proprietary technology that’s been put together exclusively by Eventjini for us, we are pleased to present the benefits to our ever-growing running community," said Vivek B. Singh, joint managing director, Procam.

“The response from participants of the upcoming Mumbai Marathon has been very encouraging. We are sure that as we gear up for the launch of Delhi and Kolkata events this year, runners will appreciate our efforts in making their race experience a pleasant one."

Looking ahead, the aim of this strategic partnership is to create a meaningful runner interface for all those participating in the marathons, the statement said.

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