BMW targets sales of over 3,000 units; launches Z4 in India

BMW targets sales of over 3,000 units; launches Z4 in India

Mumbai: German luxury car maker BMW on Monday said it aims to strengthen its position as the numero uno in the Indian luxury car market and is targeting to cross the sales figure of 3,000 units in 2009.

The company has sold 2,738 units across all its models till September this year.

“We are targeting to sell more than 3,000 units in 2009," BMW India President Peter Kronschnabl told reporters in Mumbai.

He added the company is trying to strengthen its number one position in the Indian luxury car segment.

The German car maker had sold 2,908 units last year in the country.

The company on Monday launched its sports-car Z4 Roadster priced at Rs59 lakh (ex-showroom).

The two-seater sports-car powered by a 2,979 CC petrol engine is being launched as a part of the company’s move to strengthen its position in the Indian luxury car segment.

“With the new BMW Z4 we want to reach out to new target groups in India who appreciate a pure driving experience, high standard of elegance and value, and suitability for everyday driving and comfort," BMW India president Peter Kronschnabl told reporters.

He said the company is targeting to sell 30-40 units of the Z4 Roadster in the first year.

BMW is currently competing neck-to-neck with rival German luxury car maker Mercedes-Benz for the top slot in the Indian luxury-car market. During the first eight months (January- August) of 2009, BMW had sold 2,305 units as against 2,026 units sold by Mercedes.

BMW India’s bulk of sales come from its two luxury sedans-- the 3-Series and 5-Series assembled at its Chennai plant.

It also sells the 6-Series and 7-Series in the luxury segment, X3, X5 and X6 in the sports utility segment and M3, M5 and M6 in the convertible sports coupe category as completely-built-units (CBU) in India.